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For lots of people, using a pen is preferable to typing. Studies have shown that physical writing is more effective for memorization than typing, so things like revising, working, taking notes in a meeting etc. will be benefitted by handwriting. For businesses, there is so much competition and it takes a lot to stand out amongst the crowd. Utilizing a personalized pen that includes your business logo could be the missed trick you need. Sometimes a simple, tried and tested approach works well in addition to other marketing strategies.

A recent study was conducted by the BPMA (British Promotional Merchandise Association) in which they surveyed 1244 businesspeople in a range of roles and industries. 89% of them reported having a promotional pen on their desk right now. A clear winner over second place (promotional mugs) which scored 65%. It creates brand recognition which is key in marketing your business.

Who would use a custom pen?

There are millions of people who know how to read and write and at some point, in their day or week they may reach for a pen. The more people who see your company name and logo, the more activity and customers you can draw in. Those who can benefit most from making a custom pen order are large and small businesses, entrepreneurs', activity and leisure clubs, universities, and more.

In what instances would I use a promotional pen?

Aside from using one for any type of writing task which you can also give out to employees, there are a good few places you should take your items. They are commonly popular at: trade shows, community events, client meetings, workshops free gifts, training days.

Custom pen choices on Alibaba.com

The site stocks a range of different types of cheap promotional pen with some that are ballpoint pens, gel pens and pens with a crystal top for a stunning design. You can find a personalized pen set or make a custom pen order that happily suits your writing style. To have a smooth writing experience go for a slender sized pen. You can customize it by shape and size and the pens have a choice of writing width that are between 0.35 mm up to 1.0 mm.

Alibaba.com also showcases so many color options and these can be bought in sets or individual pieces. The unique personalized pen sets and other pens can be ready to ship from as little as $0.10 per piece. Also choose from a variety of material such as plastic, metal, bamboo, paper, wood. For a more sustainable pen you may choose bamboo, this is due to the durable nature of the bamboo, which also looks quite different in comparison to a plastic pen. Businesses like spa and wellness facilities might warm to this type of pen as it mirrors a similar vibe due to the natural look and qualities of bamboo.

Take customization one step further and choose the pen with logo printing option on Alibaba.com Get a logo printed on the pen, choose a color, and style that suits your brand to really elevate your physical marketing materials. Your custom pen with logo will be unique and make a statement. Find a promotional pen that emphasises your business and brand today at Alibaba.com.